Personal Branding
We are all unique in different ways; through skills, fashion, preferences, experience, personality etc. Our ability to consistently promote unique attributes then separates us from the rest of the world. We run this course because we know how important personal brands are in relation to affecting corporate brands. Understanding Personal Branding will provide advantages in the participant’s personal and professional lives. Branding is a mix of how you see yourself versus how the world sees you, and it important to care about both.
Target audience
This course targets any individual who looks at improving their personal brands.
Objectives:
By the end of this session, participants should be able to:
•Understand who they are and be able to define their public image
•Speak in terms of the impact and influence that you want to have in life and work
•Understand your personal style in terms of your personal brand
•Develop skill in areas like focus, concentration, and communication to support your brand
•Build credibility and trust by living your brand
•Use their online presence appropriately
Course Outline:
Module I: Introduction to Personal branding
•What is branding
•Understanding yourself
•Understanding your personal brand
•Identifying your strengths and weaknesses
•Importance of personal branding
Module II: Building your brand
•Getting started
•Packaging yourself for the public
•Self-marketing
Module III: Managing your brand
•Creating first impressions
•Dressing to impact
•Authenticity
•Social media management
Module IV: Influence
•Persuasion techniques
•Communication skills
•Assertiveness skills
•Networking skills
Our Approach:
This course is highly interactive. Apart from training sessions, participants will be engaged in many individual presentations in addition to the application of real life case study examples.
Duration: 2 hours
Number of participants: up to 100Pax
Virtual training platform: Zoom (other options available)